Halal marketing solutions
Ethical Marketing Certification for Businesses That Care How They Grow
The Halal Index® is an ethical evaluation framework designed to assess whether a business’s marketing, branding, and digital presence align with halal and Islamic moral principles. Because how you attract customers matters.
Ethics First. Strategy Second. Growth Follows.
THE PROBLEM
Most Marketing “Works” — But at a Cost. Today’s marketing culture often relies on:
- Exaggerated claims
- False urgency and pressure
- Manipulative psychology
- Inappropriate or undignified visuals
Many Muslim business owners feel uneasy about their marketing but can’t quite explain why — only that something feels off. That discomfort is not weakness. It’s a signal.
THE SOLUTION
What Is the Halal Index®. The Halal Index® evaluates your business’s public-facing marketing to determine whether it is:
- Honest and transparent
- Ethical and dignified
- Free from deception and manipulation
- Aligned with Islamic moral values
Unlike traditional audits that focus only on performance, the Halal Index® focuses on ethical alignment. This is not food or finance certification. It evaluates marketing practices only.
Ethics First. Strategy Second. Growth Follows.
WHAT WE REVIEW
The Halal Index® Evaluation Covers:
- Website content and structure
- Marketing language and claims
- Visuals and brand presentation
- Social media practices
- Calls-to-action and conversion tactics
- Transparency and trust signals
You receive a clear score, a risk breakdown, and actionable recommendations.
WHAT CERTIFICATION MEANS
Halal Index® Certified Businesses Demonstrate:
- Truthful marketing practices
- Ethical customer communication
- Respectful and modest branding
- Transparent messaging
- Commitment to long-term trust
Certification reflects compliance at the time of evaluation and is valid for 12 months.
Halal marketing solutions
Let’s Build Something You Can Stand Behind
If you’re looking for marketing that aligns with your values and your goals, we’d be honored to help. No pressure. Just honest guidance.